In Customize > Your Bot, you can customize your bot name, as well as your bot face.
In Auto-help > Knowledge Base, add and publish at least one page in your Knowledge Base.
In case you want to enable the multilingual abilities of your bot, go to Settings > Languages, enable the languages you want and click Save. Otherwise, your bot's language will be English by default.
Go to Customize > Test my Chatbox, then, click Test Delayed Mode. From here, you'll be able to interact with your chat bot. Try to ask it simple questions such as "Can you help me?".
Everything about automated communication: How to create your chatbot, use conversation flows, and let the bot do all the work!