Integrating Google Analytics

Integrating Google Analytics

Written by  Charlotte
Last update:  Friday, Jan 22, 2021

What is Google Analytics?

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

How does Google Analytics work with Slaask?

After integrating Google Analytics, Slaask will automatically send all of your events to your Google Analytics account. You will then be able to filter and analyze your leads and customers’ data according to their behavior.

Note: Events can only be sent to Google Analytics when the chatbox is deployed on a website. As long as the chatbox is not deployed, no Events will be sent to Google Analytics.

What are the events sent?

The Google Analytics integration logs several events to inform you of the following user activities:

  • when the chatbox is initialized

  • when the contact is initialized

  • when the chatbox is opened and closed

  • when a contact sends and receives messages

  • when a contact enters his/her e-mail address

  • when a contact receives and responds to a pre-chat qualification question

  • when a contact receives and responds to a survey

  • when a type of automated communication is displayed to the contact (e.g. tooltip, topbar, etc.)

  • when a contact booked a meeting from the chatbox UI or from the web UI

How do I set it up?

What you need:

To connect Slaask and Google Analytics, you will need to provide:

  • Tracker ID

Note: The Global Site Tag (gtag.js) also needs to appear on the page where the widget is deployed. We require the gtag.js version, not the old analytics.js.

Slaask already integrates the global site tag on your Slaask knowledge base page so you will already automatically receive the Events from your knowledge base by default.

How to integrate Google Analytics?

  1. Go to the Marketplace page from your Slaask account.

  2. Select the tab Analytics and click on Google Analytics or search directly Google Analytics and click on it.

  3. Click on Configure this app.

  4. Enter your Google Analytics Tracker ID, then click Integrate.

  5. Congrats! Your Google Analytics account has been successfully connected to Slaask.

Integration last updated at 29/09/2020


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